Rob Finnegan
Chief Executive OfficerWest Creek Financial
Rob Finnegan is the Chief Executive Officer and co-founder of West Creek Financial. [Under his leadership, West Creek has become one of the nation’s fastest growing privately held companies and is now used in over 10,000 retail locations across the US.] He has been in the financial services industry for over 25 years. He is an expert in data-science-driven consumer finance, and he has held various leadership roles at Capital One, from head of Decision Sciences to head of Small Business Card. Finnegan is also the co-founder of 2nd Order Solutions, where he overhauled risk models and credit policies for major banks [and] fintechs in the US, UK, Australia, Canada, and Latin America. Prior to his work in consumer finance, Finnegan built air traffic models for the FAA.