Neuro-ID’s NOW Data™ technology is the first of its kind to provide brands with rich, unique and abundant behavioral data directly from their customers on their own forms, in real time, to reveal, understand and truly empower the digital voice of the customer. Neuro-ID is a pioneer in real-time behavioral analytics leveraging patented software to monitor, analyze and score human-computer interaction in real time in order to enhance and personalize a user experience as it happens. Neuro-ID collects and measures various behavioral indicators of confidence, indecision, state-of-mind, intention and emotion, which serves as the foundation for Neuro-ID’s NOW Data™ solutions. Based exclusively on in-session behavioral data, Neuro-ID calculates and delivers actionable Neuro Confidence Scores using proprietary models, which are customized to dramatically improve strategies and performance for CX, marketing, fraud and risk. For more information, visit Neuro-ID.com.