Vice President Marketing and Product StrategySimilty, a PayPal Service
Vanita is responsible for establishing Simility’s brand globally and drives the go-to-market strategy as well as product and market positioning. Prior to Simility, Vanita worked at ThreatMetrix where she was responsible for the strategic vision and go-to-market for ThreatMetrix products and solutions. With extensive experience in strategy, innovation, product management and analytics within the payment industry, Vanita led merchant development and global go-to-market for Visa’s digital products. Prior to Visa, Vanita held a range of diverse positions at some of the world’s leading financial institutions including Capital One, Standard Chartered Bank and ABN AMRO Bank.