Jotaka Eaddy
VP, Policy, Strategic Engagement and ImpactLendUp
Jotaka Eaddy is VP of Policy, Strategic Engagement, & Impact for LendUp, a mission driven financial technology company. Jotaka helps create, increase and measure LendUp's efforts to improve customers' financial health. She also leads strategic partnerships with elected officials, consumer advocates, and other stakeholders.

Jotaka previously worked for the NAACP, most recently as Senior Advisor to President & CEO Ben Jealous and as Senior Director for Voting Rights. Earlier, she was national program director for the National Coalition to Abolish the Death Penalty.

Jotaka's initiatives aimed at bridging the gap between coastal elites and mainstream America have resulted in education and social impact initiatives reaching over two million consumers. Committed to social impact and justice, Jotaka serves as a board advisor to several startups including Maker's Row, Gauge, and Hustle. As a senior female African American executive, Jotaka is a passionate advocate for increased diversity in tech.