Ethan Ewing
CEO & Co-FounderProPair
Ethan Ewing co-founded ProPair to solve one of the biggest challenges he faced during his career as a loan industry executive. The company is based in Silicon Valley, and its AI-driven platform is used by mortgage companies across the country to increase close rates and cut lead cost per close.

Ethan has built and led businesses and teams in online marketing, financial services, information and technology services and has a proven track record starting businesses, launching product lines and building strong, lasting partnerships. He’s been involved in lead distribution for three mortgage originators, and generated and sold millions of mortgage leads managing an online marketing business.

In this last role, it became clear the definition of a “good” lead was subjective and the distribution, prioritization and handling of the lead within the sales team was a significant factor in the outcome.