Sasha Orloff
CEO & Co-FounderLendUp
Sasha Orloff, CEO and co-founder of LendUp, has spent much of his career building the next generation of products and services to improve the financial health of underserved markets. LendUp’s mission is to provide anyone with a path to better financial health. The company builds technology and a variety of loan and credit card products, all designed to promote responsible financial behavior through embedded education, incentives for good behavior, and exceptional customer service.

Now in its sixth year, LendUp is backed by more than $325 million in equity and debt financing; its prominent investors include GV, Y Combinator, QED Investors, Susa Ventures, Data Collective, Thomvest Ventures, Kleiner Perkins, Kapor Capital, Bronze Investments, radicle impact, Victory Park Capital, Reddit co-founder Alexis Ohanian, Gmail founder Paul Buchheit, Troy Carter, and many others.

Prior to founding LendUp, Orloff held roles in risk management, finance, online acquisitions and customer insights on Citi’s consumer credit team, and most recently served as Senior Vice President on Citigroup's Venture Capital team. Earlier in his career, Orloff worked for the Grameen Foundation Technology Center and The World Bank. He has a B.S. in applied math and economics from the University of California, San Diego and an MBA from Georgetown University.