Trends in Consumer Lead Generation
Panel entitled, "Trends in Consumer Lead Generation." Panelists include: Adrian Nazari, Credit Sesame; Andrew Graham, Borrowell; Don Ross, Trustpilot; Akshay Tandon, LendingTree; Moderator: Josh Tonderys, Marlette. Recoded at LendIt USA 2016. Panel discusses how customer acquisition is evolving; many lending platforms are taking a closer look at how they can leverage marketing channels at an effective cost; topics include how companies engage with customers that weren’t historically possible and how that influences the product, recent growth in mobile lending applications, how data is driving better marketing efficiency, and the role of aggregator sites, credit tracking sites and review sites; Andrew Graham from Borrowell compares and contrasts the Canadian and US markets for consumer lending.