Steve Carlson
CEOAscend Consumer Finance, Inc.
As co-founder and CEO of Ascend, Steve leads a team that is defining the next generation of lending through the use of behavioral economics and real-time data to actively monitor and reward consumers for positive financial behaviors demonstrated throughout the life of their loan. In addition to his role at Ascend, Steve currently serves as a member of the Consumer Financial Protection Bureau’s (CFPB) Consumer Advisory Board, as well as an advisor/investor to multiple start-ups. The former head of marketing and business development at Intuit Financial Services ( and Quicken), Steve has also held senior executive roles at HSBC and Washington Mutual, and advised global financial services firms as co-founder of Sung Carlson Associates.

Steve holds a B.A. in political science from the University of Illinois at Urbana/Champaign and an M.B.A. from the Kellogg School of Management at Northwestern University.