Rob Pfeifer
Head of FP&AAffirm
Rob Pfeifer is the VP of FP&A for Affirm, the next generation financial services company offering credit to consumers at the point of sale. Affirm enables people to take out simple loans and turn any purchase into a few monthly payments. All the pricing through Affirm is adaptive based on data that prices marginal risk in real time and generates a risk score for every transaction, so every aspect of taking out the loan is transparent.

Rob was most recently at where he led marketing analytics and forecasting for their Textbook and Digital Services businesses. He held a similar role at Provide Commerce where he drove the integration of the Personal Creations acquisition. Rob began his career in financial services at UBS Investment Bank, focused on corporate finance and M&A in the technology group, followed by JMI Equity, a $2.1bn private equity firm, where he focused on investments in the Software and Internet sectors.

Rob holds a B.A. from Stanford University where he majored in Economics and Philosophy and Religion.