Jeff Danford
Jeff Danford, is the CEO of BlueYield, a "direct-to-consumer" auto finance lending exchange, delivering exceptional value to a community of affinity partners, consumers, lenders and lead sources. BlueYield deploys proprietary technology, sophisticated processes and high-touch service to create a unique experience for consumers looking to refinance their current auto loan, or for an alternative to dealer-sourced financing.

Jeff has over 20-years' experience in the automotive industry, holding executive positions at Ford Credit, Honda Finance, and Mercedes-Benz Credit, prior to BlueYield. He has a long history of launching and managing successful and innovative internet-based lending operations including for Mercedes-Benz, E-Loan's auto division, and Fourth Fleet Financial. Over the years, Jeff has also developed dozens of leading-edge business partnerships with companies including Bank of America, Wachovia, Wells Fargo, Compass Bank, Citicorp, Fiserv, GE Capital, PHH Arval, AutoNation, Microsoft, Yahoo, and eBay.

Jeff holds a BA in Finance and an MBA in Management.