Samantha Bedford
Head of InnovationCYBG
Sam Bedford is Head of Innovation & New Ways of Working at CYBG. Sam joined the group three years ago and has been at the forefront of CYBG’s drive to challenge the status quo and deliver things differently. She has been central to the bank’s pursuit of opportunities around open banking, FinTechs and data. Sam has over 20 years’ experience in digital businesses across start-ups including Match.com (which she launched into the UK market) and corporates such as Vodafone (where she led the programme for digital adoption). In her most recent role in RBSG, Sam played a key role in delivering their digital transformation strategy.