Ofer Friedman
Vice President of MarketingAU10TIX
Ofer is VP Marketing of AU10TIX, forerunners of 2nd generation ID authentication and onboarding technology. He has a strong track record in building brands and businesses in international B2C and B2B markets. He is the client’s best friend and his company's best competitiveness driver. He is performance driven, and likes hands-on involvement in the entire value chain from product development to demand generation, and client acquisition. His professional roots are in brand and business strategy at BBDO and Publicis, working with major global and local players in a range or verticals from technology to consumer markets. Ofer has authored professional books and articles and is an appreciated speaker. He holds a M. Sc. Management in Organizational Psychology & Behavior, and is inspired by Jules Verne, Steve Jobs, B.H. Liddell-Hart and Groucho Marx.