Chief Customer Officer Tandem Bank
Ruth was first employee and is now Chief Customer Officer at Tandem Bank, where she’s responsible for all of the bank’s customer-facing commercial activities. She led the team that secured Tandem’s banking license – one of only a handful of new banking licences granted in the last 100 years. Ruth has had a career that spans industries. She started in consultancy where, amongst other projects, she worked on the London 2012 Olympic bid and advised numerous financial and professional service companies on their customer propositions. Ruth then moved to West Africa, where she worked for a year in the Ministry of Trade in the Sierra Leonean Government to attract overseas investment into the country and she still runs a primary school in Freetown. After a further period working for Tony Blair in his private office, she moved back into the commercial world as Global Finance Director of the $1bn Martini, Whisky and Cognac portfolios at Bacardi, a company renowned for building strong customer brands.