Sasha Orloff
CEO & Co-FounderLendUp
Sasha Orloff, CEO and co-founder of LendUp, has spent much of his career building the next generation of products and services to improve the financial health of underserved markets. LendUp’s mission is to provide anyone with a path to better financial health. The company currently offers a variety of loan and credit card products, all designed to promote responsible financial behavior through embedded education, incentives for good behavior, and exceptional customer service. Now in its fifth year, LendUp closed its Series C funding round and two new rounds of debt financing in 2016. It is backed by notable venture and social impact investors including Y-Combinator, Kleiner Perkins, Andresseen Horowitz, Google Ventures and Yuri Milner’s Startfund. Prior to founding LendUp, Orloff held roles in risk management, finance, online acquisitions and customer insights on Citi’s consumer credit team, and most recently served as Senior VP on Citigroup's Venture Capital team.  Earlier in his career, Orloff worked for the Grameen Foundation Technology Center and The World Bank. He has a B.S. in applied math and economics from UCSD and an MBA from Georgetown.