Managing DirectorRocket Market Development LLC
Matthew Sawyer is a strategic marketing professional and educator with over 25 years experience building brands and launching products in consumer, business-to-business, financial services and technology arenas. Matthew is a recognized expert in digital and content marketing, branding, and the media industry. Matthew has won several industry awards, including Gold and Silver “EFFIES” for most effective advertising, and Financial Communications Society’s Gold award for best integrated marketing campaign. When he was Vice President of Corporate Marketing at Pitney Bowes, The Wall Street Journal recognized him for the innovative use of search engine marketing and on-line media. While at Snapple Beverages, BrandWeek named him a leading “Brand Builder.” Currently, Matthew Sawyer is an Adjunct Professor at Columbia University, where he teaches graduate courses in strategic communications. Matthew also teaches business strategy and entrepreneurship at Parsons School of Design. When not teaching, Matthew is Managing Director of Rocket Market Development LLC, which helps companies reach sustainable revenue growth by identifying market opportunities and then providing the necessary strategies, processes, and resources for success.