CEO & PresidentDM Analytics
In October 2015, Senthil Ramanath founded DM Analytics which provides direct mail marketing services for the financial services industry. DM Analytics distinguishes itself by using cutting edge analytic techniques such as ensemble modeling, and in-database analytic platforms. There by, DMA is able to take sophisticated analytics that are typically only available for large firms with tremendous resources to smaller innovative startups. DMA’s services include data acquisition from credit bureaus, design of creative for mailer, statistical modeling and performing pre-screen selection in order to provide firm offer of credit, optimizing the offered loan amount in the selected population, and reporting of performance of the campaign.