Eran Wolf
CEODirect Finance
Eran Wolf identified the need for a non-banking lender to compete with the banking industry and established in 2007 Direct Finance which has become the largest non-banking institution for personal loans and car loans in Israel. The company is an on- balance sheet lender facilitating loans at an annual volume of NIS 2.5 billion ($650 million). DF has developed advanced statistical and technological tools in the field of risk assessment, pricing and marketing both in offline and online lending. In the near future the company is looking to launch loans to the SMB segment. Prior to DF Eran was a VP of marketing and business development of Direct Insurance is one of Israel's largest insurance companies.

Eran holds a master's degree in business and economics from Tel Aviv University.