Dusty Wunderlich is an entrepreneur and CEO of Bristlecone Holdings, a fintech startup pioneering new lending models to reach underserved consumers through financing products designed for distinct industries. Dusty is a member of the Young Entrepreneur Council, was named 2015 Technology Advocate of the Year by Nevada’s Center for Entrepreneurship and Technology, and is a 2014 recipient of the Reno Gazette Journal’s 20 Under 40 Award. Dusty founded the Bristlecone Foundation a nonprofit dedicated to innovation, service and empowerment in consumer finance, an evolution of his original endeavor known as the Growing Worldwide Opportunity Foundation. Prior to Bristlecone Holdings, he founded Optimum Strategy Group, an institutional advisory firm and served as a Principal and Advisor at DCA Capital Partners,a leading strategic advisory firm. Bristlecone Holdings was named the 2015 Company of the Year and the 2015 Exponential Start-Up Award by Economic Development Authority of Western Nevada.