Identity & FraudEquifax UK
John Marsden is currently responsible for the commercial development of Equifax UK ID and Fraud Services. John is a graduate in Business Administration and his early career started with 9 years with Barclaycard Merchant Services in various roles from managing a base of merchant customers to delivering Purchasing card programmes. This exposure to the card payments business, has proved invaluable throughout his career by providing distinct insights into consumer processes, an understanding of a wide range of businesses and direct exposure to fraud. From this, John moved to to Experian and honed a specialism in turning data into business intelligence. John then moved to head sales for 7Side, a boutique information business where he advised top 100 law firms as Anti-Money Laundering Regulation was applied. This use of technology and data to help firms to identify their clients led to a long involvement in Equifax, John has focused on ID and Fraud for 14 years. Today’s role is more exciting than ever with higher demand for service from customers and increased threats of fraud, this ever changing environment requires dynamic responses.